HBR’s 10 Must Reads 2019

HBR’s 10 Must Reads 2019 - The Definitive Management Ideas of the Year from Harvard Business Review

File Type : PDF

Language : English

Description

It’s never easy to whittle down a year’s worth of Harvard Business Review ’s research, ideas, and advice to the few articles gathered in this volume, but this past year was particularly tough. In addition to staple HBR topics such as leadership and strategy, the complex and difficult issues we were turning over in our minds and discussing in boardrooms and on social media also filled the pages of HBR. Recurring themes included machine learning, the place of business in society, and the implications of intersectionality - where harassment and discrimination can aff ect any one of the multiple layers of our identity. The standout articles of the year covered an array of topics, from integrating cognitive technology with human work to speaking up - whether as a CEO activist or as a manager amid the #MeToo movement. Our authors gave you new lenses through which to view the evolving context in which we work. This collection of articles showcases these and other critical themes from the past year of Harvard Business Review .

The Science of Selling

The Science of Selling By David Hoffeld

File Type : PDF

Language : English

Description

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways

“Everyone needs to sell, not just the sales professional. This book shares top selling strategies backed by scientific data on how the mind makes trust and buying decisions, so you get best practice and the proof behind what makes them so effective.” —Forbes

“A crisp, unmissable guide…. Hoffeld’s deft guidebook is a must-read for salespeople unsatisfied with anecdotal evidence and hungry for real data to improve their techniques.” —Publishers Weekly

“A terrific book! Sales trainer David Hoffeld has built his selling methods on a solid foundation of science. Let his research-based insights into why people buy help you increase sales and retain loyal customers.” —Daniel H. Pink, bestselling author of To Sell Is Human

“A must-read to excel in the game of influencing others! This science-based approach to selling…will surely advance your career or business.” —Chris Spurvey, Vice President, KPMG Canada and author of It’s Time to Sell

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.